Market pool
The market pool is one of the four pillars of the distribution. It is linked to the value of the television market in each country, so a club's share reflects the market its league belongs to as well as its performance.
Why it matters
It matters because it rewards geography. The revenue of the competition is generated where the audience is, and the market pool recognises that by tying part of the distribution to the value of each country's media market.
Where it is used
It is used in the distribution of money. Each market has its own share, and clubs draw from the pool of their country, so the pillar keeps the money of the competition spread across its geography.
How to read it
Read the market pool as the geographic half of the money. It explains why clubs that perform alike can receive different amounts, and it is balanced by the other pillars, which reward results and ranking regardless of geography.
What it means
the share of the revenue linked to a country's television market
Market pool is one of the working terms of the competition. This entry explains it as a mechanism that holds true from season to season, so it can be read on its own or alongside the other entries in the glossary of the tournament.
- One of the four pillars of distribution.
- Linked to a country's television market.
- Rewards the geography of the competition.
- Clubs draw from their own country's pool.
- A share grows with progress in the tournament.
- Balanced by the other three pillars.